Lis
Brand Identetity
A visual identity with simplicity and clarity
Lis is a small clothing company located in Goiânia – Brazil. Lis is a clothing company focused on serving women of the millennial generation with contemporary clothing and prints.
Challenge
The project was to create an identity and a logo design that was delicate, feminine, and contemporary.
O projeto era criar uma identidade e um logotipo que fosse delicado e feminino, além de contemporâneo.
Solution
The solution was to create a typographic logo that translated this femininity and contemporaneity through curves. The color chosen by the client breaks the idea of warm colors are feminine, showing us when it works, and translates the idea of modern and freshness in the concepts of gender.
A solução foi criar um logo tipográfico que traduzisse essa feminilidade e contemporaneidade através das curvas. A cor escolhida pela cliente, quebra a ideia de cores quentes são femininas, nos mostrando o quando funciona e traduz a ideia de moderno e frescor nas concepções de gênero.
The focus was on using simplicity in favor of the essence of the company. I used typography and color to make the message direct and concise, thus directly delivering something clean and that speaks to the audience.
O foco foi usar a simplicidade a favor da essência da empresa. Eu usei a tipografia e a cor para deixar a mensagem direta e sucinta, assim entregando algo limpo e que fala com o público de forma direta.
![](https://www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-stationary.png)
![](https://i2.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-logo.png?w=1920&ssl=1)
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![](https://www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-logo.png)
![](https://i2.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-business-card.png?w=1920&ssl=1)
![](https://i2.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-business-card.png?w=1920&ssl=1)
![](https://www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-business-card.png)
![](https://i0.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-envelopes.png?w=1920&ssl=1)
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![](https://www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-envelopes.png)
![](https://i0.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-pic-1.png?w=1920&ssl=1)
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![](https://www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-pic-1.png)
![](https://i1.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-top-pic-2.png?w=1920&ssl=1)
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![](https://www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-top-pic-2.png)
![](https://i1.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-bag.png?w=1920&ssl=1)
![](https://i1.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-bag.png?w=1920&ssl=1)
![](https://www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-bag.png)
![](https://i1.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-paper.png?w=1920&ssl=1)
![](https://i1.wp.com/www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-paper.png?w=1920&ssl=1)
![](https://www.niveanunes.com/wp-content/uploads/2021/02/Lis_Nivea_Nunes-paper.png)